RAW CONTRAST

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Brand imagery

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About this brand

RAW CONTRAST is a contemporary perfume house driven by freedom and obsessive curiosity. Independent perfumer Hwal (Rick) and founder Yuna have always lived their lives questioning the things the world takes for granted—such as laws, institutions, and rules. We avoid formalized structures and, at times, boldly combine mismatched themes and materials while intentionally disregarding balance. The combination of the two words—the strangeness of the 'raw' and the 'contrast' between them—faithfully reflects the path of our lives and our philosophy of perfumery.