Extra Virgo

PRINCE ALEX WAS BORN IN FLORENCE, TUSCANY, WHERE HE STUDIED ART HISTORY. HE SPENT HIS LIFE CULTIVATING THE PASSION FOR PLANTS AND ANTHROPOLOGY. HE SHARES HIS ADVENTURES WITH HIS LOVE AND MUSE, ARTIST LETIZIA RIDOMI, LIVING BETWEEN THEIR “SECRET GARDENS”: FAMILY SANCTUARIES AROUND THE WORLD WHERE HE GROWS AND SOURCES MATERIALS AND INSPIRATIONS FOR HIS POTIONS. FIRST OF ALL THE CASTLE OF MONTECUCCHI IN FLORENCE, WHERE ALL THE EXTRA VIRGO PERFUMES ARE CREATED. CONTINUING THE FAMILY LEGACY PASSED ON BY HIS BELOVED GRANDMOTHER, ALEX IS INVOLVED WITH HUMANITARIAN AND ENVIRONMENTAL PROJECTS AIDING MYANMAR, ITS NATURAL BIOSPHERE AND ITS PEOPLE.